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On Page SEO versus Off Page SEO

On-page SEO is a technique for optimizing individual web pages to rank higher and get more relevant traffic in search engines. In search engine optimization, like Google, Yahoo, and Bing, on-page optimization is a factor that affects a website and web page listing in the natural search results. 

Off-page optimization is a technique for improving the rankings/position of a website on a search engine results page(SERPS). Off-page techniques are not only associated with link building, rather it’s also used in promotion methods like blogging, website design, social bookmarking, 

On-Page SEO Factors

Page speed: 

Page speed (also known as load time) is an important part of on-page SEO. Google ranks the quickly loaded pages higher than slower ones, and optimizing page speed will help to rank your pages into Google’s search index. There are a lot of ways to improve speed but images, JavaScript files, caching and compression are best to start. 

Mobile friendliness: 

If the site is mobile-friendly, the visitor can use the site with a mobile device without any trouble. Mobile friendly pages can shrink down to fit on any device’s screen,also allowing users to navigate around the page to achieve their goals. The website must have responsive design, simple and easy navigation and fast page speeds.

Title tags:

 Title tags, also called “page titles”, that define the title of the page and describe what the content on the page will be about.

Meta descriptions

 Meta descriptions are, like title tags, HTML tags that help describe what the page is about. The main purpose of description is to encourage people to click through to your site from search results. 

Image alt text: 

Image “alt text” is a text description of the image. Alt text is a very important on-page SEO factor for both image searches and traditional web search.

Keep the following things in mind when writing alt text:

Thoroughly describe the image in 8-10 words

Include your targeted keyword, but don’t stuff it in irrelevant places

Include, if relevant, a geo-locator

Page content

The content on your pages must be natural and interesting to read. If the user is searching for something too specific to find your page, they should find what they’re looking for.  It needs to be easy to read and provide value to the end user. 

Google prefer if a page has a lot of great content surrounding your targeted keywords

Make the content in a unique way, not duplicated from other pages on your site.

Push the keyword closer to the beginning of the title, but only if it sounds good & natural.

Internal Linking

Linking internally to other pages on your website will be useful for visitors and search engines. When adding internal links, ensure that you have relevant anchor text. Anchor text is the clickable text in a hyperlink. 

On-page SEO ensures that your site can be read by visitors and search engine robots. With good on-page SEO, search engines can easily index your web pages, understand what the site is about, and easily navigate the structure and content of your website. Make sure your page includes 1-3 relevant internal links.

What is Off-Page SEO?

Off-page SEO focuses on increasing the authority of your domain by getting links from other websites.

How to optimize for off-page SEO

There are several factors that influence your off-page SEO rankings.

Inbound links

Social media marketing

Guest blogging and guest posting

Unlinked brand mentions

Influencer marketing

One of the biggest off-page SEO factors is the number and quality of backlinks to your website. 

Some examples of how you can build links to your website are:

Creating valuable content that people want to link

Social shares of your content will generate links.

Outreach e-mails to influencers which link to you.

Guest blogging on sites relevant to your site.  These guest posts will have links back to your site.

Link quality is more important than link quantity. Creating valuable and info-rich content is the first step to get valuable links and improve your off-page SEO.

On-page and off-page SEO work together to improve your search engine rankings.